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<title>Loyalty Lab: Focus on Email Marketing</title>
<link>http://www.loyaltylibrary.com/</link>
<description>News and insights from the email marketing world on a variety of topics.  Updated several times daily.</description>
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<title><![CDATA[Google's 'Priority Inbox': 4 Things to Know]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2390</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2390</guid>
<description><![CDATA[[Editor's Note: Make Priority Inbox work for you.] Melanie Attia - DM News - 9/1/10 This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with replies, not abstract decision-making. So what does that really mean for e-mail marketing programs, where people opt in, read and incorporate into their daily lives but do not respond? <a href="http://www.dmnews.com/googles-priority-inbox-4-things-to-know/article/178097/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 06 Sep 2010 16:12:48 EST</pubDate>
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<title><![CDATA[A Deliverable E-mail Address Does Not a Relationship Make]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2386</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2386</guid>
<description><![CDATA[[Editor's Note: Steps towards a relationship.] Stephanie Miller - Cliclz - 9/1/10 Does anyone else lament the commoditization of "friend" amid our socially connected, digital lives? I can like you on Facebook, follow you on Twitter, subscribe to your e-mail program and join your community.

But that doesn't mean I want a relationship.

And that is a problem for marketing and sales people. There are lots of ways for people to connect with brands, but there are not many actual connections. <a href="http://www.clickz.com/clickz/column/1730216/a-deliverable-e-mail-address-does-not-relationship-make" target="_blank">Read the full story.</a>]]></description>
<pubDate>Sun, 05 Sep 2010 16:24:26 EST</pubDate>
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<title><![CDATA[E-mail Marketing: the Social Outcast?]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2381</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2381</guid>
<description><![CDATA[[Editor's Note: Make it easy for customers to share your e-mails.] Jessica Shieh - DM News - 8/31/10 Although I wouldn't consider myself a “shopper” per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals. Of these countless e-mails, I probably actually read about two a week. A subject line announcing “Free Shipping!” or “20% Off Boat Shoes!” catches my eye and I open the e-mail. That's where it ends.

This got me thinking: my friends all wear boat shoes. Why can't I click a button and share this deal with all my boat shoe-wearing friends? <a href="http://www.dmnews.com/e-mail-marketing-the-social-outcast/article/177931/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 31 Aug 2010 14:53:02 EST</pubDate>
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<title><![CDATA[Preference Seekers are the Sweet Spot in Your E-mail Strategy]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2377</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2377</guid>
<description><![CDATA[[Editor's Note: People want e-mails that show the marketer wants to understand them.] Andrea Orvis - DM News - 8/24/10 You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.

No, preference seekers aren't on a quest to discover the definitive answer to the question: “Paper or plastic?” They're seeking e-mails that show the marketer understands their lifestyle, interests and purchase history. They want what e-mail has long promised: a communication channel that fulfills their expectations for true, one-to-one interactions. Here's how you can give it to them. <a href="http://www.dmnews.com/preference-seekers-are-the-sweet-spot-in-your-e-mail-strategy/article/177415/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Sat, 28 Aug 2010 14:03:27 EST</pubDate>
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<title><![CDATA[We All Get Old Eventually]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2371</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2371</guid>
<description><![CDATA[[Editor's Note: Keep your e-mails fresh.] Jeanniey Mullen - ClickZ - 8/17/10 I've been working at my company for two and a half years. During that time, I've had a number of learnings that shape my future thinking. Many times these learnings aren't new items, as much as they are reminders of things I should remember to do. Usually, after one of these learnings hits me, I walk away thinking about it for awhile. Today, I thought I would share two of these with you. <a href="http://www.clickz.com/clickz/column/1728180/we-all-get-old-eventually" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 17 Aug 2010 13:54:58 EST</pubDate>
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<title><![CDATA[AARP Promotes Road Show with E-mail Effort]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2363</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2363</guid>
<description><![CDATA[[Editor's Note: AARP looking to interest loyal members with e-mail promotion.] Shahnaz Mahmud - DM News - 8/2/10 AARP is conducting an e-mail marketing campaign to promote its series of AARP The Magazine Road Show events.

The goal of the events and overall initiative is to distribute samples, coupons and literature from sponsors, as well as prizes. AARP's goal in creating the e-mail marketing effort is to attract new members and interest existing ones. The group began the e-mail effort, created internally, July 28. <a href="http://www.dmnews.com/aarp-promotes-road-show-with-e-mail-effort/article/176219/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 04 Aug 2010 12:02:53 EST</pubDate>
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<title><![CDATA[How to Adapt to the Ultra Managed Inbox]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2362</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2362</guid>
<description><![CDATA[[Editor's Note: Focus on making our e-mail messages worthy of the inbox.] Stephanie Miller - ClickZ - 8/4/10 It's never been a question of knowledge, really. E-mail marketers have always known what to do to create amazing customer experiences. We know we need to segment, customize content, personalize the experience, and pull back on generic promotions. The reason why most e-mail marketing doesn't do those things and resembles broadcasts more than dialogs is that we just never put our full effort into it. Pressure was low because the channel is inexpensive and broadcasts to the file earned plenty of short-term revenue.

Now, a new set of inbox management tools are emerging from the global mailbox providers like Yahoo, Hotmail/MSN, and Gmail. These tools make it easier for subscribers to avoid whatever isn't interesting to them. <a href="http://www.clickz.com/clickz/column/1726018/how-adapt-ultra-managed-inbox" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 04 Aug 2010 11:49:26 EST</pubDate>
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<title><![CDATA[Inbox Insider: E-mail Drives Sales Away from the Inbox]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2355</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2355</guid>
<description><![CDATA[[Editor's Note: Connect e-mail marketing with in-store efforts.] Shahnaz Mahmud - DM News - 7/6/10 Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high.

This was one of the main findings of the Global Email Attitudes Survey, conducted by e-Dialog, an e-mail marketing and customer intelligence firm. <a href="http://www.dmnews.com/inbox-insider-e-mail-drives-sales-away-from-the-inbox/article/174036/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Fri, 09 Jul 2010 12:01:32 EST</pubDate>
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<title><![CDATA[ClickZ Readers Identify E-mail Priorities]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2348</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2348</guid>
<description><![CDATA[[Editor's Note: Survey to produce a series of columns.] Stephanie Miller - ClickZ - 6/30/10 You and your fellow ClickZ readers want to be more relevant to your e-mail subscribers, but you also have a lot going on. There's technology to master, data to marshal and use, metrics to define, and segmentation strategies to define. Oh, and don't neglect deeper engagement, list growth, and inbox placement while you're at it, please.

Sound like your day? These are the results of a brief survey of ClickZ readers conducted over the past month. We conducted the survey to learn about you (thanks for being so generous in your replies!), but also as part of a special project. My fellow e-mail columnists and I plan to use this information to produce a series of columns in July. Based on the input from the survey, we are each writing a perspective on "The 2012 Inbox - and how to get there." You'll see the columns in your regular e-mail newsletters. I'm excited about this project (if it works, we'll have the start of a great e-book!) and hope you will enjoy it and engage with us as we explore what's yet to come for e-mail marketing optimization.

Meanwhile, the survey shows that all of us want to fully connect with subscribers via e-mail marketing, but pulling that off well has a set of common challenges. <a href="http://www.clickz.com/3640727" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 05 Jul 2010 15:12:08 EST</pubDate>
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<title><![CDATA[Do Pretty Girls Read E-mail?]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2339</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2339</guid>
<description><![CDATA[[Editor's Note: Sure, if the e-mail is relevant to them, they will read it.] Jeanniey Mullen - ClickZ - 6/21/10 A few nights ago, I was on a red-eye flight from San Francisco to New York. I usually fall asleep the second the doors close. But not this night. Instead, I was kept awake by six "beauty queens" who were on their way to New York City to become famous models. They spent five hours and 50 minutes with all the lights on, (and small compacts open just enough to reflect the overhead light into my eyes) fixing their hair and makeup and talking about the future. (I am not making this up). <a href="http://www.clickz.com/3640699" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 21 Jun 2010 18:47:12 EST</pubDate>
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<title><![CDATA[Four Missed Opportunities for Acquiring E-mail Subscribers]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2335</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2335</guid>
<description><![CDATA[[Editor's Note: Any contact with customers is an opportunity for e-mail subscribers.] Simms Jenkins -ClickZ - 6/17/10 I recently discussed how many leading websites make it difficult to find and/or sign up for their e-mail offerings. I want to continue the theme of missed opportunities and now bring attention to the fact that many companies fail to leverage some of their best opportunities to capture data.

Any company that communicates with customers and prospects outside of their website should be utilizing that customer touch point to potentially acquire e-mail subscribers and other opt-in opportunities.

So, where do you start if increasing your e-mail database and decreasing the costs of other marketing channels are priorities? <a href="http://www.clickz.com/3640664" target="_blank">Read the full story.</a>]]></description>
<pubDate>Fri, 18 Jun 2010 16:50:36 EST</pubDate>
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<title><![CDATA[What Not to Do in E-mail]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2327</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2327</guid>
<description><![CDATA[[Editor's Note: What you should do and what you should not do in e-mail marketing] Jeanniey Mullen - ClickZ - 6/7/10 Last week, I had the fortune of speaking on a Shop.org Webinar titled, "Is Email Marketing Dead?" I thought it was a bit of a silly title and an even sillier question to ask. Of course, we know e-mail isn't dead, especially if you are in retail.

So Kevin Ertell, VP, retail strategies, ForeSee; Jessica Harley, an e-commerce executive with over 12 years experience managing e-mail; and I decided to approach the Webinar with some stats from Foresee regarding e-mail's continued strength in driving results. We followed that with two top 10 lists: one explaining what you should not do in e-mail marketing and one highlighting what you should do. The Webinar, which got great reviews, will be posted on Shop.org one year. (There's a fee unless you're a Shop.org member.) In case you want the CliffsNotes version of the two top 10 lists, here they are: <a href="http://www.clickz.com/3640561" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 14 Jun 2010 14:51:05 EST</pubDate>
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<title><![CDATA[Savings on Menu of Email Campaign]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2321</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2321</guid>
<description><![CDATA[[Editor's Note: E-mail can give big return on small investment.] Denise Deveau - Financial Post - 5/25/10 Ask Michael Sangregorio how his restaurant ended up on all the top 10 listings that matter and he'll tell you getting the word out has been easy. In fact, it costs him only $20 a month.

The owner of Local Kitchen & Wine Bar in Toronto says getting on board with a subscription-based email marketing service to manage his mailing lists, distribute his newsletters and crunch some numbers has proven to be a very smart investment. "We didn't do much besides sending an email newsletter and opening the door. It's been hard for customers to get a seat ever since."

He started his email campaign a few months before the restaurant's launch just to generate interest. "Every day, people were coming by to ask about us, so we told them to sign up for the newsletter. We got 1,000 subscribers."
 <a href="http://www.financialpost.com/small-business/business-solutions/story.html?id=3067462" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 25 May 2010 13:55:38 EST</pubDate>
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<title><![CDATA[Are You Ready for the Mobile Revolution?]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2314</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2314</guid>
<description><![CDATA[[Editor's Note: Mobile phone e-mail use will go up but not all phones are the same.] Jeanne Jennings - ClickZ - 5/17/10 The Radicati Group recently projected that more than 1 billion consumers will be accessing e-mail on their mobile phones by the year 2013. This is compared to fewer than 200 million that did so last year.

If you're like me, you've been using a BlackBerry or other mobile e-mail device for years. But we're the exception, not the rule. And the fact that smartphones that access e-mail are becoming mainstream is a sea change for e-mail marketers.

The same HTML e-mail message can render very differently on different smartphone operating systems. It may show up perfectly on an iPhone but be "all code" when viewed on a BlackBerry. <a href="http://www.clickz.com/3640340" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 18 May 2010 16:10:43 EST</pubDate>
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<title><![CDATA[Search & Email Marketing Part 2: Dynamic Email]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2297</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2297</guid>
<description><![CDATA[[Editor's Note: Part 2 of posting on leveraging the dual power of search engines and e-mail] Dane Christensen - LYRIS - 4/19/10 In my previous post I described a method for using information gathered from your pay-per-click (PPC) campaigns to target follow-up email marketing sent to the leads captured. The basic idea is that the keyword the visitor searched on, the ad they clicked, and the PPC campaign and ad group with which the keyword and ad are associated all tell you something about the visitors’ interests.


The key is to structure your PPC campaigns clearly according to key concepts, and to pass all that data from the search ad to the landing page, and from there to your email marketing application. <a href="http://lyrishq.lyris.com/index.php/Blog/Search-and-Email-Marketing-Part-2-Dynamic-Email.html" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 27 Apr 2010 12:08:15 EST</pubDate>
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<title><![CDATA[Search & Email Marketing Part 1: Campaign Segmentation]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2296</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2296</guid>
<description><![CDATA[[Editor's Note: Leverage the dual powers of search engines and email.  This is part 1, part 2 follows in next posting.] Dane Christensen - LYRIS - 3/1/10 There's no question that search engines and email remain the most frequently used Internet applications since the inception of the Web. It follows that these would be the most powerful online marketing channels - and indeed they are. Despite the fact that there is a plethora of ways to market on the Web, you could certainly build your entire marketing program on just the one-two punch of search engine marketing (SEM) and email marketing.


However, while countless marketers are using these two technologies, very few are leveraging the dual power to its full potential. In this series of blog posts I’m going to present some ideas that will add serious muscle to this one-two combination, starting with campaign segmentation: using your SEM campaign data to better target follow-up email marketing. <a href="http://lyrishq.lyris.com/index.php/Blog/Search-Email-Marketing-Part-1-Campaign-Segmentation.html" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 27 Apr 2010 12:00:46 EST</pubDate>
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<title><![CDATA[Roundtable: Inbox Success Driven by Data Integration]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2292</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2292</guid>
<description><![CDATA[[Editor's Note: A roundtable discussion to download on always important e-mail marketing.] Carol Krol and Dianna Dilworth - DM News - 4/19/10 Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews editor-in-chief Carol Krol and associate editor Dianna Dilworth brought a group of e-mail experts to the table, including marketers, service providers and industry experts, to discuss the challenges inherent in this popular, constantly evolving channel. <a href="http://www.dmnews.com/roundtable-inbox-success-driven-by-data-integration/article/168545/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 26 Apr 2010 12:14:18 EST</pubDate>
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<title><![CDATA[A Trio of Tactics to Ensure Email Marketing Success (Before You Even Write the Message)]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2277</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2277</guid>
<description><![CDATA[[Editor's Note:Tactics that can applied to any business.] Josiah Mackenzie - Hotel Marketing Strategies - 4/6/10 The same is true with email marketing: campaigns usually succeed or fail before the messages are even put together. Improve your chances for success by taking these steps before sending out any email… <a href="http://www.hotelmarketingstrategies.com/trio-of-tactics/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 07 Apr 2010 14:21:00 EST</pubDate>
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<title><![CDATA[Use E-mail to Nurture and Convert Search Leads]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2268</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2268</guid>
<description><![CDATA[[Editor's Note: Turn searchers into customers.] Stephanie Miller - ClickZ - 3/31/10 Content is king again. Marketers create content trails for prospects and customers to discover our products and brands, which should inspire a purchase or conversion. Increasingly, we are judged by the effectiveness of each channel's contribution to conversion - and content becomes the glue by which we optimize awareness and demand generation in our socially-networked world. That's a big incentive to make the channels work in sync, supporting and energizing each other. (I'll talk about attribution in a future column, but meanwhile check out this excellent column by fellow ClickZ columnist Ed Henrich.) <a href="http://www.clickz.com/3639921" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 31 Mar 2010 15:58:55 EST</pubDate>
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<title><![CDATA[How to LOSE Your Newsletter Subscribers]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2267</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2267</guid>
<description><![CDATA[[Editor's Note: Don't make these mistakes.] Keller Hawthorne - Fresh eVenture - 3/30/10 Way back in July 09’, about two months after officially launching my blog, I wrote a post titled “How I Attracted My First 100 Newsletter Subscribers.” In it, I described how to gain subscribers using your content, email management tool and website design.

In this post, I would like to focus on exactly how you can LOSE your subscribers. Many of us know what we should be doing to get people to follow us, but sometimes looking at it from this perspective can help light the fire under our email marketing butts to start doing things right. <a href="http://www.fresheventure.com/3386/how-to-lose-newsletter-subscribers/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 31 Mar 2010 15:06:21 EST</pubDate>
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