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<title>Loyalty Lab: Focus on Consumer CRM</title>
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<description>Strategies and technologies for increasing customer value.</description>
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<title><![CDATA[10 Top Facebook Pages and Why They’re Successful]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2389</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2389</guid>
<description><![CDATA[[Editor's Note: Facebook done right.] Amy Porterfield - Social Media Examiner - 8/31/10 Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level. <a href="http://www.socialmediaexaminer.com/top-10-facebook-pages/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 06 Sep 2010 15:56:44 EST</pubDate>
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<title><![CDATA[Facebook Marketing in Only An Hour a Day?]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2384</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2384</guid>
<description><![CDATA[[Editor's Note: Are you using Facebook to market your business?] Ruth M. Shipley - Social Media Examiner - 9/3/10 When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign.

So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!

“I can understand using Facebook for a fifth-grade science project,” I hear you saying. “But how do I use Facebook to market my business? I keep hearing that I should include social media in my marketing campaigns, but I don’t have a clue how to do that.”

You’ll be happy to hear that your clueless days are over. <a href="http://www.socialmediaexaminer.com/facebook-marketing-an-hour-a-day/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Sun, 05 Sep 2010 11:54:10 EST</pubDate>
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<title><![CDATA[Are You Using Social Media as Social Proof?]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2380</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2380</guid>
<description><![CDATA[[Editor's Note: Social proof can help you grow faster by turning more people into repeat visitors.] Corbett Barr - Social Media Examiner - 8/27/10 Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?

You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.

First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof. <a href="http://www.socialmediaexaminer.com/using-social-media-as-social-proof/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 30 Aug 2010 13:57:33 EST</pubDate>
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<title><![CDATA[How Big Brands Employ Social Media Marketing]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2379</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2379</guid>
<description><![CDATA[[Editor's Note: Have your customers become advocates for you.] Michael Stelzner - Social Media Examiner - 8/26/10 I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.

Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.

During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing. <a href="http://www.socialmediaexaminer.com/interview-andy-sernovitz/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Sat, 28 Aug 2010 14:24:46 EST</pubDate>
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<title><![CDATA[Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2375</link>
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<description><![CDATA[[Editor's Note: Getting CRM right.] Glen Manchester - Destination CRM - 8/12/10 In competitive times, increasing revenue through customer retention and maximizing cross-sell and upsell opportunities is an important objective for marketing, sales and line-of-business teams. These teams are, in addition, under constant pressure to find better ways to connect and communicate with each customer on a personal level.

Improving the performance of existing customer touchpoints is challenging enough. Now organizations must develop strategies to address social media, mobile communications and markedly heterogeneous consumer cultures. <a href="http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Multichannel-Is-Not-Enough-6-Steps-to-Engaging-Customer-Communications---68484.aspx" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 25 Aug 2010 11:12:58 EST</pubDate>
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<title><![CDATA[Why Location-Based Social Media Needs to Get “Passive” Aggressive]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2368</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2368</guid>
<description><![CDATA[[Editor's Note: People don't like to be interrupted.] Jesse Thomas - Mashable - 8/16/10 Ten years ago, Seth Godin predicted the demise of “interruption marketing” and the rise of “permission marketing.” His idea was that intrusive advertising, like traditional television commercials, were on the way out, and that inclusive methods were on the rise — not just product placements, but customer loyalty programs, rewards and quid pro quo agreements that required some level of trust between the business and customer. He’s been right.

But we’re still being interrupted in new ways, and one I’ve been thinking about lately is Foursquare (Foursquare). And I’d like to predict the demise of “interruption checkins” and the rise of “permission checkins.” <a href="http://mashable.com/2010/08/16/geosocial-passive/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 17 Aug 2010 13:18:08 EST</pubDate>
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<title><![CDATA[How to Write a Great Blog Post in Just 15 Minutes]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2361</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2361</guid>
<description><![CDATA[[Editor's Note: Good writing is important.] Nerma Moore - Social Media Examiner - 7/29/10 Have you ever wished you could write a great blog post in less than 15 minutes? Keep reading, because your wish is about to become reality.

This article will show you five practical tactics you can employ when writing any blog post. The great part is that you’re going to get it done in less than 15 minutes.

Before I begin, let’s address a horrible content-based epidemic swarming the Internet:  quantity does not equal quality. Most great writers know the importance of being brief.   This does not necessarily mean that you should craft a one-line post, but it does mean you should be value-focused and not length-focused. <a href="http://www.socialmediaexaminer.com/how-to-write-a-great-blog-post-in-just-15-minutes/#more-4464" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 04 Aug 2010 11:37:08 EST</pubDate>
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<title><![CDATA[Postal Service Emphasizes Value of Catalogs to Internet Retailers]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2360</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2360</guid>
<description><![CDATA[[Editor's Note: Postal Service trying new marketing push.] Frank Washkuch - DM News - 7/20/10 The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally.

The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of more than 100% by adding print extensions to their e-commerce operations. The DVDs feature testimonials from companies such as Zappos and Dell, which have translated online success to print catalogs. <a href="http://www.dmnews.com/postal-service-emphasizes-value-of-catalogs-to-internet-retailers/article/174969/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 21 Jul 2010 12:28:48 EST</pubDate>
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<title><![CDATA[7 Steps For a Successful Social Media Strategy]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2359</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2359</guid>
<description><![CDATA[[Editor's Note: Don't jump into social media without a strategy.] Nick Shin - Social Media Examiner - 7/21/10 According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.

As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into a social media time sink.

So how exactly do you develop this strategy? <a href="http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 21 Jul 2010 11:34:35 EST</pubDate>
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<title><![CDATA[How to Discover What’s Trending on Facebook]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2354</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2354</guid>
<description><![CDATA[[Editor's Note: Keep your finger on the pulse of Facebook for better marketing.] Elijah Young - Social Media Examiner - 7/8/10 Since Facebook announced the Open Graph API, the response has ranged from “Facebook is the future of the web” to “Facebook is ending privacy as we know it.”

Matt Schlict definitely believes the former.

Matt saw Open Graph API as an opportunity to connect people across the web—not just through personal connections, but also by their connection to the most popular content.  Instead of waiting for users to browse one of the 100,000 sites using a form of the Open Graph, he decided to post all of the most popular content in one place, on ItsTrending.com. <a href="http://www.socialmediaexaminer.com/how-to-discover-whats-trending-on-facebook/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Fri, 09 Jul 2010 11:50:35 EST</pubDate>
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<title><![CDATA[Top 6 Social Media Mistakes And How to Fix Them]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2349</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2349</guid>
<description><![CDATA[[Editor's Note: If social media isn't working for you, this may get you going.] Kristi Hines - Social Media Examiner - 7/7/10 While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.

Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems. <a href="http://www.socialmediaexaminer.com/top-6-social-media-mistakes-and-how-to-fix-them/#more-3831" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 07 Jul 2010 15:03:27 EST</pubDate>
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<title><![CDATA[4 Proven Steps to Facebook Page Success]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2346</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2346</guid>
<description><![CDATA[[Editor's Note: Tips on taking Facebook to the next level.] Amy Porterfield - Social Media Examiner - 7/2/10 Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.

An interesting thing happened the other day that grabbed my attention.  Three different clients emailed me with a link to a recent article.  All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?” <a href="http://www.socialmediaexaminer.com/4-proven-steps-to-facebook-page-success/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 05 Jul 2010 14:48:36 EST</pubDate>
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<title><![CDATA[Relationship Selling: Five Easy Listening Skills To Help Close The Deal]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2344</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2344</guid>
<description><![CDATA[[Editor's Note: Solid, lasting customer relationships take time and effort ... and practice.] Ary Setiawati - Ary’s Inspiration Sharing - 6/27/10 Building solid relationships is one of the core principles of Relationship Selling.  But building a relationship with your customer/prospect is not something that happens overnight. Just as you would nurture and care for a garden in order to see the fruits of your labor, building a good, solid lasting relationship with your customer/prospect takes the same amount of effort and time. One of the first steps in building a relationship is developing effective listening skills. Most people believe the listen, but in reality, very few actually effectively listen.

Here are 5 easy exercises to help improve your listening skills and set you on the path to building those relationships which will result in customer retention, referrals and best of all, more sales. <a href="http://arysetiawati.com/relationship-selling-five-easy-listening-skills-to-help-close-the-deal.htm/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 28 Jun 2010 13:02:50 EST</pubDate>
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<title><![CDATA[Taking CRM to the Next Level]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2341</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2341</guid>
<description><![CDATA[[Editor's Note: Customer data needs to be available to marketing for good customer relations.] Catherine Reynolds -  COMPUTERWORLD - 6/11/10 CIO - Improving customer experience remains the holy grail for most organisations. Seen as the key to attracting and retaining new customers, reducing churn and increasing profit, how to do it well is an ongoing subject of research, analysis, investment and intense scrutiny.

There's no doubt that customer relationship management (CRM) has played a critical part in defining the customer relationship landscape in recent years. Yet, finding a way to measure and quantify the customer experience, including forecasting dollar spend, mapping unique spending patterns and accessing a transparent ROI for individual customers, has remained elusive.

Many CIO's are now faced with the dilemma of existing legacy CRM systems which track these segments as independent data -- but can't connect them into the useful customer intelligence their sales and marketing colleagues are demanding. <a href="http://www.computerworld.com/s/article/9177996/Taking_CRM_to_the_next_level" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 23 Jun 2010 20:08:45 EST</pubDate>
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<title><![CDATA[4 Facebook Marketing Myths And How to Overcome Them]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2340</link>
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<description><![CDATA[[Editor's Note: Don't let these myths keep you from marketing on Facebook.] Christine Gallagher - Social Media Examiner - 6/22/10 Are you avoiding Facebook for marketing?  Maybe you’re wondering, “Why should I care about Facebook?”

There’s a lot of misconceptions and frustrations floating around when it comes to Facebook.

In this article, I’ll help debunk some of the big Facebook myths that may be preventing you from an amazing opportunity. <a href="http://www.socialmediaexaminer.com/4-facebook-marketing-myths-and-how-to-overcome-them/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Tue, 22 Jun 2010 10:50:07 EST</pubDate>
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<title><![CDATA[Bringing Online and Offline Worlds Together]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2338</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2338</guid>
<description><![CDATA[[Editor's Note: Make your online and offline campaigns work together.] Dianna Dilworth - DM News - 6/18/10 Kraft recently launched one of its largest digital campaign efforts for its Philadelphia Cream Cheese brand. The campaign, which aimed to broaden the appeal of the food item, included a strong social media component but it also incorporated offline tactics, such as event marketing and advertising.

By combining various digital elements including online video, e-mail and banner ads with offline tactics, the company hopes to elevate its Internet marketing strategy in order to truly reach consumers where they are located – be it on a social network, in front of the TV or out grocery shopping. <a href="http://www.dmnews.com/bringing-online-and-offline-worlds-together/article/172794/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 21 Jun 2010 12:13:57 EST</pubDate>
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<title><![CDATA[5 Lessons Digital Marketers Have Yet To Learn]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2333</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2333</guid>
<description><![CDATA[[Editor's Note: Could these five things help your business?] Lauren McKay - Destination CRM - 6/13/10 It's no surprise that the participants at an event called the Conversational Marketing (CM) Summit might tend to be the talkative sort. Held at the Hudson Theater here this week in conjunction with Internet Week NY 2010, the CM Summit included executives from some of the world's largest companies, swapping war stories about marketing in real time and reaching today's social consumer.

    *

      Twitter Chief Operating Officer Dick Costolo, for example, spoke with John Battelle, chairman and chief executive officer of CM Summit organizer Federated Media Publishing, about Twitter's evolving business model;
    *

      top leaders from Google shared stories from the company's early days as a pure-play search-engine start-up, and its ongoing quest to stay current and expand its domain;
    *

      the CEO of Moxie Interactive - a company with a far lower public profile than some of its CM Summit compatriots - enlightened attendees on social media's parallels with gaming; and
    *

      Starbucks' vice president of brand, content, and online spoke about the coffee chain's social media marketing efforts. <a href="http://www.destinationcrm.com/Articles/CRM-News/Daily-News/5-Lessons-Digital-Marketers-Have-Yet-To-Learn-67657.aspx" target="_blank">Read the full story.</a>]]></description>
<pubDate>Fri, 18 Jun 2010 16:12:25 EST</pubDate>
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<title><![CDATA[6 Ways to Constantly Produce Quality Blog Content]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2326</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2326</guid>
<description><![CDATA[[Editor's Note: Make time for marketing.] Denise Wakeman - Social Media Examiner - 6/3/10 Are you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

But first, there’s a big myth (and it may be your roadblock) that needs attention.
The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important. <a href="http://www.socialmediaexaminer.com/6-ways-to-constantly-produce-quality-blog-content/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Mon, 14 Jun 2010 14:40:12 EST</pubDate>
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<title><![CDATA[Prevent Returned Mail from Foiling Campaigns]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2325</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2325</guid>
<description><![CDATA[[Editor's Note: Why didn't the mail get through?] Beatriz Santin - DM News - 6/3/10 Finding an accurate mailing address for a campaign can be more difficult than most people realize. Marketers see the returned mail that comes back after a direct mail campaign but rarely stop to find out why the mail was undeliverable. There are many contributing factors that cause poor contact data quality, but one frequently overlooked problem lies in the difference between physical addresses and mailing addresses. <a href="http://www.dmnews.com/prevent-returned-mail-from-foiling-campaigns/article/171659/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Wed, 09 Jun 2010 16:01:28 EST</pubDate>
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<title><![CDATA[Creative Campaigns from Massage Envy, Sub-Zero and Hoveround]]></title>
<link>http://www.loyaltylibrary.com/article.aspx?articleID=2323</link>
<guid isPermaLink="true">http://www.loyaltylibrary.com/article.aspx?articleID=2323</guid>
<description><![CDATA[[Editor's Note: Three examples of marketing going to the target audience.] Dianna Dilworth et al. - DM News - 5/17/10 Situation
Massage Envy, a nationwide chain of massage clinics, wanted to expand its customer base and at the same time boost fundraising for the Susan G. Komen for the Cure charity.

Approach
Massage Envy worked with its interactive agency, Mighty Interactive, to create an e-mail marketing campaign to promote a one-day special event called "Massage for the Cure."

The event called consumers to go into a Massage Envy shop to get a massage. For every massage that the salon did that day, it donated $10 to the Susan G. Komen for the Cure charity. <a href="http://www.dmnews.com/creative-campaigns-from-massage-envy-sub-zero-and-hoveround/article/170218/" target="_blank">Read the full story.</a>]]></description>
<pubDate>Fri, 28 May 2010 12:30:06 EST</pubDate>
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