[Editor's Note: E-mail marketing is alive and evolving.] Mike Hotz - ClickZ - 12/29/10 E-mail may no longer be the only channel by which marketers communicate, but it's certainly not dying as some have predicted over the past several years. E-mail is far from dead, but it has evolved. It has become of one of the many channels your prospects and customers prefer to use to drive the conversation with you brand. Your customers don't actively look to use social media or mobile over e-mail, they are simply looking to communicate with you through more and more channels than ever before. Read the full story.

[Editor's Note: How will email continue to evolve?] Sherry Chiger - Chief Marketer - 12/22/10 Despite chatter about social media usurping it, email remains one of the most effective, and cost-effecti ...

[Editor's Note: What happens once your e-mail recipients click through?] Sherry Chiger - Chief Marketer - 12/17/10 As an email marketing professional, you obsess about maintaining and growing a database of responsive subscribers, ensuring that your emails make it through the myriad filters to their inboxes, and creating messages that are compelling enough to entice recipients to open them and respond. But you probably don’t worry too much about what happens once those recipients do click through. ...

[Editor's Note: Also read "Where Does Mobile and Social Fit With B2B E-mail?"] Mike Hotz - ClickZ - 12/15/10 In my previous column, I focused on fitting social networking into the B2B marketer's plan. Now it's time to talk about adding mobile to your cross-channel marketing arsenal. ...

[Editor's Note: Also read "How Do You Integrate Mobile With B2B E-mail?"] Mike Hotz - ClickZ - 12/1/10 Where does the social networking world fit in the B2B e-mail marketer's plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? ...

[Editor's Note: Time to start thinking about 2011 e-mail marketing plans.] Magdalena Georgieva - HubSpot Blog - 12/7/10 2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? ...

[Editor's Note: Keep holiday shoppers as customers.] Sherry Chiger - Direct - 12/6/10 If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we’re in the thick of the shopping season, you should be turning your attention to your postholiday tactics. ...

[Editor's Note: E-mail can enable offline and online channels to merge.] Jeanniey Mullen - ClickZ - 12/6/10 I was walking through the airport a few weeks ago and a lady came up to me and said, "Aren't you that lady who is always talking about spines?" ...

[Editor's Note: A look at e-mailibg today] Jeanniey Mullen _ ClickZ - 11/22/10 With all of the buzz about Facebook getting into e-mail, kinda, and more, I thought it was time to get serious about nex ...

[Editor's Note: Don't cut quality for a deadline.] Jeanne Jennings - ClickZ - 11/15/10 Truthfully, it's not about the send.

Don't get me wrong. I'm a big believer in having a send schedule for your e-mail marketing efforts and making deadlines. But too often e-mail marketers are so focused on getting the e-mail out "on time," they don't stop to really think about what they're sending. They forget the big picture. ...

[E-mail big with small businesses.] Courtney Rubin - INC. - 11/15/10 Social media may get all the ink, but it is not getting most of the dollars – at least not from small businesses, says a new repor ...

[Editor's Note: It’s easy to get tired of senders, even trusted ones, who send too frequently.] Glenn Laudenslager - Direct - 11/4/10 Certainly email is still one of the most productive and powerful ...

[Editor's Note: Program will use e-mail to get new members.] Shahnaz Mahmud - DM News - 11/1/10 The New Jersey Manufacturing Extension Program will kick off an e-mail marketing campaign in mid-November with an eye on acquiring new members. ...

[Editor's Note: New devices bring new e-mail opportunities.] Jeanniey Mullen - ClickZ - 9/27/10 I am writing this column on an iPad. My PC crashed. I was sad. It was only a few months old and was working so well. Sigh. ...

[Editor's Note: Make Priority Inbox work for you.] Melanie Attia - DM News - 9/1/10 This week Google revealed its Priority Inbox. It's great in theory, but it's based on algorithms having to do with ...

[Editor's Note: Steps towards a relationship.] Stephanie Miller - Cliclz - 9/1/10 Does anyone else lament the commoditization of "friend" amid our socially connected, digital lives? I can like you on Facebook, follow you on Twitter, subscribe to your e-mail program and join your community. ...

[Editor's Note: Make it easy for customers to share your e-mails.] Jessica Shieh - DM News - 8/31/10 Although I wouldn't consider myself a “shopper” per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals. Of these countless e-mails, I probably actually read about two a week. A subject line announcing “Free Shipping!” or “20% Off Boat Shoes!” catches my eye and I open the e-mail. That's where it ends. ...

[Editor's Note: People want e-mails that show the marketer wants to understand them.] Andrea Orvis - DM News - 8/24/10 You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers. ...

[Editor's Note: Keep your e-mails fresh.] Jeanniey Mullen - ClickZ - 8/17/10 I've been working at my company for two and a half years. During that time, I've had a number of learnings that shape my f ...

[Editor's Note: AARP looking to interest loyal members with e-mail promotion.] Shahnaz Mahmud - DM News - 8/2/10 AARP is conducting an e-mail marketing campaign to promote its series of AARP The Magazine Road Show events. ...

[Editor's Note: Focus on making our e-mail messages worthy of the inbox.] Stephanie Miller - ClickZ - 8/4/10 It's never been a question of knowledge, really. E-mail marketers have always known what to do to create amazing customer experiences. We know we need to segment, customize content, personalize the experience, and pull back on generic promotions. The reason why most e-mail marketing doesn't do those things and resembles broadcasts more than dialogs is that we just never put our full effort into it. Pressure was low because the channel is inexpensive and broadcasts to the file earned plenty of short-term revenue. ...

[Editor's Note: Connect e-mail marketing with in-store efforts.] Shahnaz Mahmud - DM News - 7/6/10 Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high. ...

[Editor's Note: Survey to produce a series of columns.] Stephanie Miller - ClickZ - 6/30/10 You and your fellow ClickZ readers want to be more relevant to your e-mail subscribers, but you also have a lot going on. There's technology to master, data to marshal and use, metrics to define, and segmentation strategies to define. Oh, and don't neglect deeper engagement, list growth, and inbox placement while you're at it, please. ...

[Editor's Note: Sure, if the e-mail is relevant to them, they will read it.] Jeanniey Mullen - ClickZ - 6/21/10 A few nights ago, I was on a red-eye flight from San Francisco to New York. I usually f ...

[Editor's Note: Any contact with customers is an opportunity for e-mail subscribers.] Simms Jenkins -ClickZ - 6/17/10 I recently discussed how many leading websites make it difficult to find and/or sign up for their e-mail offerings. I want to continue the theme of missed opportunities and now bring attention to the fact that many companies fail to leverage some of their best opportunities to capture data. ...

[Editor's Note: What you should do and what you should not do in e-mail marketing] Jeanniey Mullen - ClickZ - 6/7/10 Last week, I had the fortune of speaking on a Shop.org Webinar titled, "Is Email Marketing Dead?" I thought it was a bit of a silly title and an even sillier question to ask. Of course, we know e-mail isn't dead, especially if you are in retail. ...

[Editor's Note: E-mail can give big return on small investment.] Denise Deveau - Financial Post - 5/25/10 Ask Michael Sangregorio how his restaurant ended up on all the top 10 listings that matter and he'll tell you getting the word out has been easy. In fact, it costs him only $20 a month. ...

[Editor's Note: Mobile phone e-mail use will go up but not all phones are the same.] Jeanne Jennings - ClickZ - 5/17/10 The Radicati Group recently projected that more than 1 billion consumers will be accessing e-mail on their mobile phones by the year 2013. This is compared to fewer than 200 million that did so last year. ...

[Editor's Note: Part 2 of posting on leveraging the dual power of search engines and e-mail] Dane Christensen - LYRIS - 4/19/10 In my previous post I described a method for using information gathered from your pay-per-click (PPC) campaigns to target follow-up email marketing sent to the leads captured. The basic idea is that the keyword the visitor searched on, the ad they clicked, and the PPC campaign and ad group with which the keyword and ad are associated all tell you something about the visitors’ interests. ...

[Editor's Note: Leverage the dual powers of search engines and email. This is part 1, part 2 follows in next posting.] Dane Christensen - LYRIS - 3/1/10 There's no question that search engines and email remain the most frequently used Internet applications since the inception of the Web. It follows that these would be the most powerful online marketing channels - and indeed they are. Despite the fact that there is a plethora of ways to market on the Web, you could certainly build your entire marketing program on just the one-two punch of search engine marketing (SEM) and email marketing. ...