How to Use Blog Commenting as a Networking Superweapon
[socialmediaexaminer.com - 12/29/2010 1:47:58 PM]
[Editor's Note: Leaving a comment on a blog gets your name out there.] Arik Hanson - Social Media Examiner - 12/29/10 When it comes to driving awareness through social media channels, most marketers think about using tools like Facebook, Twitter and YouTube videos to reach key audiences.
But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads. Read the full story.
Social Commerce 101: Leverage Word of Mouth to Boost Sales
[clickz.com - 12/28/2010 12:29:30 PM]
The Web That Binds: Four Keys to Cross-Channel Engagement
[Editor's Note: What does the "social" moniker mean for your business?] Sam Decker - ClickZ - 12/28/10 Social this, social that - it seems all marketers hear about these days is social networking, social marketing, and social interaction online. But what does the "social" moniker mean for your business? How does the customer voice really impact bottom-line sales? ...
[directmag.com - 12/17/2010 9:55:53 AM]
The 5 Pillars of Business Blogging Success
[Editor's Note: Go straight to the consumer.] Jamus Driscoll - Direct - 12/15/10 There was a time, in the not-too-distant past, when the push toward the promise of multichannel commerce followed a logical and progressive set of steps. Align the inventory. Manage the merchandising. Consolidate the data. Birth multichannel. Or cross-channel, or whatever the CEO was calling it that day. ...
[socialmediaexaminer.com - 12/15/2010 9:46:43 AM]
26 Tips for Enhancing Your Facebook Page
[Editor's Note: Good practices for your business blog.] Denise Wakeman - Social Media Examiner - 12/15/10 Are you looking for practical tips for blogging success? Are you wondering what to avoid? Whi ...
[socialmediaexaminer.com - 12/8/2010 12:48:09 PM]
How to Develop a Social Media Content Strategy
[Editor's Note: Also read "How to Develop a Social Media Content Strategy."] Debbie Hemley - Social Media Examiner - 12/7/10 Are you looking for fresh ideas to enhance your Facebook efforts? Do you ever have days when you’re not sure what to post on your Facebook page? ...
[socialmediaexaminer.com - 12/8/2010 12:42:08 PM]
5 Social Media Mistakes That Hurt Your Sales
[Editor's Note: Also read "26 Tips for Enhancing Your Facebook Page."] Rich Brooks - Social Media Examiner - 12/8/10 Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook. ...
[socialmediaexaminer.com - 12/6/2010 2:29:35 PM]
8 Social Media Trends Impacting Businesses
[Editor's Note: Tips you can employ when your social media strategies are struggling to produce.] Nichole Kelly - Social Media Examiner - 12/2/10 Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it’s still negative? ...
[socialmediaexaminer.com - 11/30/2010 2:28:06 PM]
10 Cures for Your Social Media Pains
[Editor's Note: A snap shot of businesses and social media today.] Amy Porterfield - Social Media Examiner - 11/30/10 As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media. ...
[socialmediaexaminer.com - 11/23/2010 11:58:49 AM]
How to Get the M.O.S.T. From Your Social Media Marketing
[Editor's Note: Some ways to easing the social media pressure.] Jamie Beckland - Social Media Examiner - 11/23/10 For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger. ...
[socialmediaexaminer.com - 11/20/2010 1:25:22 PM]
American Airlines Redesigns AA.com
[Editor's Note: Yes even small businesses and solo entrepreneurs need a big picture marketing plan.] Clement Yeung - Social Media Examiner - 11/19/10 Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion. ...
[dmnews.com - 11/17/2010 2:51:02 PM]
Online Contests Build Consumer Interest
[Editor's Note: American Airlines uses customer feedback to redesign AA.com] Alex Palmer - DM News - 11/16/10 American Airlines launched a redesigned version of its AA.com website on November 15, dra ...
[dmnews.com - 11/16/2010 9:43:44 AM]
7 Twitter Strategies for Growing a Great Following
[Editor's Note: User-generated digital content is a new online angle to marketing.] Shahnaz Mahmud -DM News - 11/1/10 Brands are featuring user-generated digital content in their consumer-facing contests, adding a new online angle to a marketing strategy that has been used for decades. ...
[socialmediaexaminer.com - 11/15/2010 1:33:58 PM]
Proactive: Take the Initiative
[ Editor's Note: Are you building a quality Twitter following?] Dino Dogan - Social media Examiner - 11/12/10 You’re likely on Twitter. But are you connecting with the right people? Do you want to build a quality Twitter following? If so, keep reading. ...
[destinationcrm.com - 11/9/2010 12:33:31 PM]
What Is Social CRM?
[Editor's Note: Get in front of customer issues.] Lauren McKay - Destination CRM - 11/4/10 Imagine a customer renting a car to move three short blocks in Brooklyn, N.Y. She calls on Zipcar, a membership-based car-sharing service—an alternative to buying or renting a car. After sweating in the July heat, hauling various household items up and down three flights of stairs, and making the same right-hand turns throughout several trips from one apartment to the next, her five-hour rental time has gone by in a flash. Suddenly, she finds herself nearing the rental deadline with not enough time to finish moving and return the car to the parking garage. Panicking, and checking her phone in disbelief at the time of day, she sees an SMS text from Zipcar, asking if she needs an extra 30 minutes. Elated, she texts back, a one-word affirmation and avoids a Benjamin-valued late fee and complete loss of her composure. ...
[socialmediaexaminer.com - 11/8/2010 1:40:29 PM]
10 Top Facebook Pages and Why They’re Successful
[Editor's Note: Back to basics: CRM] Jacob Morgan - Social Media Examiner - 11/3/10 You keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic. ...
[socialmediaexaminer.com - 9/6/2010 3:56:44 PM]
Facebook Marketing in Only An Hour a Day?
[Editor's Note: Facebook done right.] Amy Porterfield - Social Media Examiner - 8/31/10 Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further. ...
[socialmediaexaminer.com - 9/5/2010 11:54:10 AM]
Are You Using Social Media as Social Proof?
[Editor's Note: Are you using Facebook to market your business?] Ruth M. Shipley - Social Media Examiner - 9/3/10 When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign. ...
[socialmediaexaminer.com - 8/30/2010 1:57:33 PM]
How Big Brands Employ Social Media Marketing
[Editor's Note: Social proof can help you grow faster by turning more people into repeat visitors.] Corbett Barr - Social Media Examiner - 8/27/10 Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business? ...
[socialmediaexaminer.com - 8/28/2010 2:24:46 PM]
Multichannel Is Not Enough: 6 Steps to Engaging Customer Communications
[Editor's Note: Have your customers become advocates for you.] Michael Stelzner - Social Media Examiner - 8/26/10 I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few. ...
[destinationcrm.com - 8/25/2010 11:12:58 AM]
Why Location-Based Social Media Needs to Get “Passive” Aggressive
[Editor's Note: Getting CRM right.] Glen Manchester - Destination CRM - 8/12/10 In competitive times, increasing revenue through customer retention and maximizing cross-sell and upsell opportunities is an important objective for marketing, sales and line-of-business teams. These teams are, in addition, under constant pressure to find better ways to connect and communicate with each customer on a personal level. ...
[mashable.com - 8/17/2010 1:18:08 PM]
How to Write a Great Blog Post in Just 15 Minutes
[Editor's Note: People don't like to be interrupted.] Jesse Thomas - Mashable - 8/16/10 Ten years ago, Seth Godin predicted the demise of “interruption marketing” and the rise of “permission marketing.” His idea was that intrusive advertising, like traditional television commercials, were on the way out, and that inclusive methods were on the rise — not just product placements, but customer loyalty programs, rewards and quid pro quo agreements that required some level of trust between the business and customer. He’s been right. ...
[socialmediaexaminer.com - 8/4/2010 11:37:08 AM]
Postal Service Emphasizes Value of Catalogs to Internet Retailers
[Editor's Note: Good writing is important.] Nerma Moore - Social Media Examiner - 7/29/10 Have you ever wished you could write a great blog post in less than 15 minutes? Keep reading, because your wish is about to become reality. ...
[dmnews.com - 7/21/2010 12:28:48 PM]
7 Steps For a Successful Social Media Strategy
[Editor's Note: Postal Service trying new marketing push.] Frank Washkuch - DM News - 7/20/10 The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. ...
[socialmediaexaminer.com - 7/21/2010 11:34:35 AM]
How to Discover What’s Trending on Facebook
[Editor's Note: Don't jump into social media without a strategy.] Nick Shin - Social Media Examiner - 7/21/10 According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook. ...
[socialmediaexaminer.com - 7/9/2010 11:50:35 AM]
Top 6 Social Media Mistakes And How to Fix Them
[Editor's Note: Keep your finger on the pulse of Facebook for better marketing.] Elijah Young - Social Media Examiner - 7/8/10 Since Facebook announced the Open Graph API, the response has ranged from “Facebook is the future of the web” to “Facebook is ending privacy as we know it.” ...
[socialmediaexaminer.com - 7/7/2010 3:03:27 PM]
4 Proven Steps to Facebook Page Success
[Editor's Note: If social media isn't working for you, this may get you going.] Kristi Hines - Social Media Examiner - 7/7/10 While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off. ...
[socialmediaexaminer.com - 7/5/2010 2:48:36 PM]
Relationship Selling: Five Easy Listening Skills To Help Close The Deal
[Editor's Note: Tips on taking Facebook to the next level.] Amy Porterfield - Social Media Examiner - 7/2/10 Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success. ...
[arysetiawati.com - 6/28/2010 1:02:50 PM]
Taking CRM to the Next Level
[Editor's Note: Solid, lasting customer relationships take time and effort ... and practice.] Ary Setiawati - Ary’s Inspiration Sharing - 6/27/10 Building solid relationships is one of the core principles of Relationship Selling. But building a relationship with your customer/prospect is not something that happens overnight. Just as you would nurture and care for a garden in order to see the fruits of your labor, building a good, solid lasting relationship with your customer/prospect takes the same amount of effort and time. One of the first steps in building a relationship is developing effective listening skills. Most people believe the listen, but in reality, very few actually effectively listen. ...
[computerworld.com - 6/23/2010 8:08:45 PM]
4 Facebook Marketing Myths And How to Overcome Them
[Editor's Note: Customer data needs to be available to marketing for good customer relations.] Catherine Reynolds - COMPUTERWORLD - 6/11/10 CIO - Improving customer experience remains the holy grail for most organisations. Seen as the key to attracting and retaining new customers, reducing churn and increasing profit, how to do it well is an ongoing subject of research, analysis, investment and intense scrutiny. ...
[socialmediaexaminer.com - 6/22/2010 10:50:07 AM]
[Editor's Note: Don't let these myths keep you from marketing on Facebook.] Christine Gallagher - Social Media Examiner - 6/22/10 Are you avoiding Facebook for marketing? Maybe you’re wondering, “Why should I care about Facebook?” ...
Get the Loyalty Library channels directly into your favorite RSS reader.
View the RSS Feeds