[Editor's Note: Facebook done right.] Amy Porterfield - Social Media Examiner - 8/31/10 Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level. Read the full story.

[Editor's Note: Are you using Facebook to market your business?] Ruth M. Shipley - Social Media Examiner - 9/3/10 When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign. ...

[Editor's Note: Social proof can help you grow faster by turning more people into repeat visitors.] Corbett Barr - Social Media Examiner - 8/27/10 Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business? ...

[Editor's Note: Have your customers become advocates for you.] Michael Stelzner - Social Media Examiner - 8/26/10 I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few. ...

[Editor's Note: Getting CRM right.] Glen Manchester - Destination CRM - 8/12/10 In competitive times, increasing revenue through customer retention and maximizing cross-sell and upsell opportunities is an important objective for marketing, sales and line-of-business teams. These teams are, in addition, under constant pressure to find better ways to connect and communicate with each customer on a personal level. ...

[Editor's Note: People don't like to be interrupted.] Jesse Thomas - Mashable - 8/16/10 Ten years ago, Seth Godin predicted the demise of “interruption marketing” and the rise of “permission marketing.” His idea was that intrusive advertising, like traditional television commercials, were on the way out, and that inclusive methods were on the rise — not just product placements, but customer loyalty programs, rewards and quid pro quo agreements that required some level of trust between the business and customer. He’s been right. ...

[Editor's Note: Good writing is important.] Nerma Moore - Social Media Examiner - 7/29/10 Have you ever wished you could write a great blog post in less than 15 minutes? Keep reading, because your wish is about to become reality. ...

[Editor's Note: Postal Service trying new marketing push.] Frank Washkuch - DM News - 7/20/10 The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally. ...

[Editor's Note: Don't jump into social media without a strategy.] Nick Shin - Social Media Examiner - 7/21/10 According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook. ...

[Editor's Note: Keep your finger on the pulse of Facebook for better marketing.] Elijah Young - Social Media Examiner - 7/8/10 Since Facebook announced the Open Graph API, the response has ranged from “Facebook is the future of the web” to “Facebook is ending privacy as we know it.” ...

[Editor's Note: If social media isn't working for you, this may get you going.] Kristi Hines - Social Media Examiner - 7/7/10 While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off. ...

[Editor's Note: Tips on taking Facebook to the next level.] Amy Porterfield - Social Media Examiner - 7/2/10 Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success. ...

[Editor's Note: Solid, lasting customer relationships take time and effort ... and practice.] Ary Setiawati - Ary’s Inspiration Sharing - 6/27/10 Building solid relationships is one of the core principles of Relationship Selling. But building a relationship with your customer/prospect is not something that happens overnight. Just as you would nurture and care for a garden in order to see the fruits of your labor, building a good, solid lasting relationship with your customer/prospect takes the same amount of effort and time. One of the first steps in building a relationship is developing effective listening skills. Most people believe the listen, but in reality, very few actually effectively listen. ...

[Editor's Note: Customer data needs to be available to marketing for good customer relations.] Catherine Reynolds - COMPUTERWORLD - 6/11/10 CIO - Improving customer experience remains the holy grail for most organisations. Seen as the key to attracting and retaining new customers, reducing churn and increasing profit, how to do it well is an ongoing subject of research, analysis, investment and intense scrutiny. ...

[Editor's Note: Don't let these myths keep you from marketing on Facebook.] Christine Gallagher - Social Media Examiner - 6/22/10 Are you avoiding Facebook for marketing? Maybe you’re wondering, “Why should I care about Facebook?” ...

[Editor's Note: Make your online and offline campaigns work together.] Dianna Dilworth - DM News - 6/18/10 Kraft recently launched one of its largest digital campaign efforts for its Philadelphia Cream Cheese brand. The campaign, which aimed to broaden the appeal of the food item, included a strong social media component but it also incorporated offline tactics, such as event marketing and advertising. ...

[Editor's Note: Could these five things help your business?] Lauren McKay - Destination CRM - 6/13/10 It's no surprise that the participants at an event called the Conversational Marketing (CM) Summit might tend to be the talkative sort. Held at the Hudson Theater here this week in conjunction with Internet Week NY 2010, the CM Summit included executives from some of the world's largest companies, swapping war stories about marketing in real time and reaching today's social consumer. ...

[Editor's Note: Make time for marketing.] Denise Wakeman - Social Media Examiner - 6/3/10 Are you suffering from blogger’s block? Is it hard to find time to create content for your blog? If so, look no further. This article lists some easy-to-implement tips to help you get over the hump. ...

[Editor's Note: Why didn't the mail get through?] Beatriz Santin - DM News - 6/3/10 Finding an accurate mailing address for a campaign can be more difficult than most people realize. Marketers see th ...

[Editor's Note: Three examples of marketing going to the target audience.] Dianna Dilworth et al. - DM News - 5/17/10 Situation

Massage Envy, a nationwide chain of massage clinics, wanted to expand its customer base and at the same time boost fundraising for the Susan G. Komen for the Cure charity. ...

[Editor's Note: Blog your way to the top spot.] Jim Lodico - Social Media Examiner - 5/24/10 How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine. ...

[Editor's Note: Good customer service more important to retention than marketing.] - Reach Your Market - 5/24/10 Joseph Jaffe has written a nifty book on customer retention and marketing. It’s called ...

[Editor's Note: The importance and privilege of social media engagement.] Brian Solis - Mashable - 5/18/10 Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the direct connections between people who represent companies and the people who define markets of interest. ...

[Editor's Note: Today's customers don't like to be managed.] Carol Krol - DM News - 5/14/10 DirectConnect interviews Ernan Roman, president of Ernan Roman Direct Marketing, about the power of “voice of the customer marketing.” ...

[Editor's Note: Take full advantage of what Facebook has to offer business owners.] Ching Ya - Social Media Examiner - 5/11/10 Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding. ...

[Editor's Note: Avoid giving social media bloggers something of value in exchange for their blog] Natalie Zmuda - Advertising Age - 4/28/10 The Federal Trade Commission has made public its first inve ...

[Editor's Note: Techniques to promote your website and foster good customer relations.] Chris Green - Home Biz Know How - 4/27/10 When you start from scratch and spend sleepless nights to design a website, obviously you expect that there will be millions of users that will be visiting your website daily and you will make money from your website. But it is not that easy to attract visitors to your website and because of that “Website Promotion” is one of the most debated topics in world of website designing. You can use marketing solutions to promote your website. Letting people know about your website, making it attractive and informative so that users revisit your webpage and ensuring that it is easy to find your website is all what comes under the category of website marketing. There are few techniques you can use to promote your website which I will be discussing here. Search Engine Optimization (SEO ...

[Editor's Note: Global or local, social media means visibility.] Chris Garrett - Social Media Examiner - 4/21/10 Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you’re focusing on a global audience or a local one, social media can help you get visibility and help you forge connections. ...

[Editor's Note: Mix up your marketing -- use the USPS too.] Sarah O'Leary - The Huffington Post - 4/19/10 Like a shiny new bike at Christmas, marketers in the 90s fell hopelessly in love with the newfangled promise of email. We marveled at all of the ways we could use it reach million of consumers at light speed while gleefully avoiding postage and printing costs. What could be better? ...

[Editor's Note: Trust is an important part of online CRM.] Tim Ash -ClickZ - 4/14/10 Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very center. ...