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Marketer's Toolbox 24 Impressive Blog Plugins You Should Consider
[socialmediaexaminer.com - 9/5/2010 11:45:30 AM]

[Editor's Note: Facebook fans suggest popular plugins.] Denise Wakeman - Social Media Examiner - 9/1/10 One of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.

However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it’s a good idea to install some key plugins. Read the full story.

Mzinga Adds Analytics and New Features to OmniSocial
[destinationcrm.com - 8/31/2010 3:14:19 PM]

[Editor's Note: Social solution provider adds new reporting dashboards, mobile applications, and social network interoperability.] Lauren McKay - Destination CRM - 8/31/10 Waltham, Mass.–based Mzinga ...

What the New Digg Means For Your Business
[socialmediaexaminer.com - 8/25/2010 10:51:03 AM]

[Editor's Note: Digg can get you on customers My News page.] Neal Rodriguez - Social Media Examiner - 8/19/10 Digg has been notorious for driving a server-crashing influx of traffic to web properties worldwide. The social news site has been able to drive anywhere from 1,000 to over 1.3 million page views in mere days. ...

Top 5 Most Indispensable Twitter Tools for Marketers
[socialmediaexaminer.com - 8/23/2010 3:17:22 PM]

[Editor's Note: Twitter tools that will help you find and engage with quality Twitter followers.] Dino Dogan - Social Media Examiner - 8/23/10 What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers? ...

US Postal Service Makes Products Available at Office Depot
[dmnews.com - 8/16/2010 5:53:35 PM]

[Editor's Note: U.S. Postal Service and Office Depot team up.] Frank Washkuch - DM News - 8/16/10 US Postal Service mailing and shipping services will be available at nearly 1,100 Office Depot stores, the two companies said August 16. Office Depot is the first national retailer to offer USPS shipping products and services. ...

Three Free Social Monitoring Tools Worth Exploration
[socialmediaexaminer.com - 8/16/2010 5:42:04 PM]

[Editor's Note: Three free platforms that allow you to see what is being said about you.] Elijah Young - Social Media Examiner - 8/16/10 We live in a world where the entire globe can have access to your name, IP address, photo and all of your public information with a simple search. ...

Facebook Redesigns Event Pages
[mashable.com - 7/17/2010 12:34:24 PM]

[Editor's Note: Facebook event pages get a facelift.] Jennifer Van Grove - Mashable - 7/16/10 Facebook has rolled out a redesign of its Events Pages. The company has yet to publicly announce the new ...

Becoming a Better Mobile Marketing Professional
[clickz.com - 7/9/2010 11:30:08 AM]

[Editor's Note: Mobile marketing knowledge can be used by all.] Amy Muething - ClickZ - 7/8/10 As mobile has become a greater part of my day-to-day professional life, it's become more and more difficult to stay up to speed with an ever changing marketplace. As a digital professional, I often feel a greater comfort level with other digital media: online media, social, gaming, etc. I found that when a client came to me with a question, I didn't have the years of knowledge to draw from to form a quick point of view and to give them the advice they were seeking. ...

SugarCRM for Small Business CRM
[smallbusinesscomputing.com - 6/28/2010 12:36:31 PM]

[Editor's Note: Check if this community small business CRM program can help you.] Joe Brockmeier - Small Business Computing - 6/28/10 SugarCRM is a Web-based CRM tool that provides pretty much all the functionality any small business will need. It's licensed under the GNU General Public License version 3 (GPLv3), meaning that the core of SugarCRM is entirely free software. ...

How to Make Twitter More Useful for Your Business
[socialmediaexaminer.com - 6/15/2010 7:39:44 PM]

[Editor's Note: Site highlights Twitter apps.] Amy Porterfield - Social Media Examiner - 6/4/10 If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. TweetDeck, Twitpic and Tweetie are all examples of Twitter apps. ...

Will HTML5 Boost Video Email Marketing?
[smedio.com - 6/15/2010 2:03:50 PM]

[Editor's Note: A hybrid approach might be best.] Douglas Idugboe - SMEDIO - 6/4/10 Apple and Adobe – two of the greatest technology companies ever, have been in the news recently, albeit for all the wrong reasons. The debate is all about choosing a standard that’s best suited to define the future web. While Adobe’s lobbying for its proprietary Flash platform, Apple is a staunch supporter of the open HTML5 standard. ...

Macy's Delivers Memorial Day Circular Through Yahoo Mail
[dmnews.com - 6/14/2010 4:57:05 PM]

[Editor's Note: Circular shopping experience goes online.] Dianna Dilworth - DM News - 5/28/10 Macy's delivered its 2010 Memorial Day sale book online using a Yahoo ad unit. The sale book ads use Yahoo's "Pullover" ad units in Yahoo Mail. ...

5 Simple Steps to Getting Your Business on Twitter
[socialmediaexaminer.com - 5/28/2010 12:11:06 PM]

[Editor's Note: Most business want to be on Twitter and here is how to make it happen.] Cindy King - Social Media Examiner - 5/26/10 According to the 2010 Social Media Marketing Industry Report, Twitter is one of the social media tools most businesses want to learn more about. ...

Emailvision to Unveil New E-mail Marketing Features
[pr-usa.net - 5/24/2010 9:25:15 PM]

[Editor's Note: Spend less time on building campaigns and more on the strategy behind the campaign.] - PR-USA.NET - 5/25/10 Emailvision, the global leader in on demand software for email marketing, will unveil the new features of Campaign Commander(TM) v7.4 at two exhibitions next month. ...

Facebook Now Serving More Than 50 Billion Banner Ads Per Month
[mashable.com - 5/18/2010 3:46:51 PM]

[Editor's Note: Facebook has largest footprint in showing display ads.] Adam Ostrow - Mashable - 5/12/10 During the first quarter of 2010, Facebook served up more banner ads than any other website, according to new data from comScore published in The Wall Street Journal. ...

Why Co-Working Makes Sense for Small Businesses
[mashable.com - 5/12/2010 5:29:11 PM]

[Editor's Note: Sometimes you don't have to do everything yourself.] Joe Raby - Mashable - 5/12/10 Being the owner of a small business often means spending your time working on projects outside of yo ...

Expanding to New Heights, Online CRM Adds Partners
[tmcnet.com - 5/10/2010 12:03:31 PM]

[Editor's Note: Resellers of online CRM software added.] Calvin Azuri - TMCnet - 5/10/10 Intelestream, Inc. is an open source and online CRM consulting company and developers of intelecrm, the award winning small business on demand CRM solution. The company recently announced the signing of six new partnership agreements in efforts to further strengthen its reseller partnerships. ...

Unica Adds Social Media Marketing Capabilities to Its Interactive Marketing Offerings
[marketwatch.com - 4/19/2010 6:19:07 PM]

[Editor's Note: New tools for social media marketing.] - Market Watch - 4/19/10 Unica Corporation, the recognized leader in marketing software solutions, today announced the availability of new "Solu ...

How Businesses can Harness the Power of Online Communities
[mashable.com - 4/14/2010 4:49:26 PM]

[Editor's Note: How to leverage online communities for your business.] Rob Howard - Mashable - 4/9/10 Today, everything is social -– social commerce, social business, social CRM. The list goes on and on. But are consumer technologies like Twitter and Facebook strategic for implementing a social media business strategy? Can you measure the investment? What are the best options for getting tangible value? ...

Why Foursquare Drives Business: What You Need to Know
[socialmediaexaminer.com - 4/13/2010 10:52:53 AM]

[Editor's Note: Location-based services work for local business owners.] Conrad Hall - Social Media Examiner - 4/12/10 For the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend. ...

Maximizer CRM vs. Microsoft Dynamics CRM: Which Will Grow With Your MidMarket Business?
[socius1.com - 4/9/2010 12:45:45 PM]

[Editor's Note: Would one of these CRM apps fit your needs?] Julie Stankey - SOCIUS - 4/8/10 Focus Research recently released a side-by-side comparison between 11 of the most prominent on-premise cus ...

CRM – Buying Software Vs Building Your Own Integrated Web Solution
[webmeeting.tahomafoodsystem.org - 4/3/2010 1:09:22 PM]

[Editor's Note: How to build a Customer Relationship Management system for your website.] - Web Meeting - 4/2/10 To build or not to build … that is the question.

Is it better to buy an existing CR ...

How to Add Google Analytics to Your Facebook Fan Page
[socialmediaexaminer.com - 3/26/2010 5:36:47 PM]

[Editor's Note: Make Facebook fan page work harder for you.] Mariam John - Social Media Examiner - 3/24/10 You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? ...

Google Launches Remarketing Tool
[dmnews.com - 3/26/2010 3:00:09 PM]

[Editor's Note: New tool to target former browsers.] Dianna Dilworth - DM News - 3/25/10 Google rolled out its Remarketing feature, which allows marketers using AdWords to target consumers with whom they have previously interacted across the Google Content Network, on March 24. ...

Web Analytics Interpretation 101
[clickz.com - 3/22/2010 6:12:41 PM]

[Editor's Note: You have the data, but what does it mean?] Ron Jones - ClickZ - 3/22/10 Many people know that they need an analytics tool to measure performance on their Web site or search marketing campaign. Getting data is one thing. So, too, is looking at the results. But interpreting it and understanding the deeper meaning is something else. ...

Diapers.com Testing Social Media, E-mail Integration with Responsys' Tool
[dmnews.com - 3/17/2010 1:09:23 PM]

[Editor's Note: Tool to integrate e-mail marketing and social media.] Dianna Dilworth - DM News - 3/16/10 Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix. ...

Affiliate Marketing 101
[antonamoto.com - 3/12/2010 12:11:33 PM]

[Editor's Note: Affiliate programs are a good way for web sites to generate revenue.] Carsten Cumbrowski - antonamoto - 3/6/10 nvented by CDNow.com at the end of 1994 and pioneered by Amazon.com in 1996, “affiliate programs”, also known as Associate Programs or Partner Programs, are a simple way for Web sites to generate revenue by directing traffic toward other sites and a great way for the operating site to increase its traffic and revenue. ...

Designing a Web Site that Captures Consumers
[dmnews.com - 3/10/2010 3:29:12 PM]

[Editor's Note: Design a Web site that will compel consumers to return.] Tim McLaughlin - DM News - 3/8/10 What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again. ...

YouTube Brings Mobile Ads to Revenue Mix
[adage.com - 3/10/2010 12:21:55 PM]

[Editor's Note: YouTube is adding advertising to its mobile site.] Michael Learmonth - Advertising Age - 3/9/10 NEW YORK (AdAge.com) -- YouTube has spent the past year putting ads in every corner of the site, from big, splashy homepage ads to pre-roll, post-roll and overlays on video. But one aspect has remained curiously ad-free: its mobile site. ...

Real-Time Analytics Makes for Happy, Loyal Customers
[ecommercetimes.com - 3/2/2010 1:00:27 PM]

[Editor's Note: Real-time decisioning software can provide the most accurate and targeted sales or service increasing customer loyalty.] Mark Smith - Ecommerce Times - 2/5/10 For businesses serving the public, employees are the face of the company. Likewise, the manner in which employees interact with customers shapes their perception of the business and its brand. Ultimately, customer loyalty is built through positive interactions and high-quality customer service that meets the individual's specific needs. Conversely, if needs aren't met and the experience is negative, customers are more likely to take their business elsewhere. ...

     
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