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Where Does Mobile and Social Fit With B2B E-mail?
[ - 12/15/2010 10:05:46 AM]

[Editor's Note: Also read "How Do You Integrate Mobile With B2B E-mail?"] Mike Hotz - ClickZ - 12/1/10 Where does the social networking world fit in the B2B e-mail marketer's plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts?

This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock. Read the full story.

Michael Greenberg
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