[Editor's Note: Don't keep your customers waiting for rewards.] Helen Leggatt - BizReport - 12/7/10 Consumers don't want to sign up to loyalty programs that require them to spend months saving up enough points for a battery operated torch that they don't really want.

Instead, almost half (47%) of consumers surveyed by Mintel said they were more motivated to join loyalty programs that provided instant gratification, such as cashback and discounts at the point of purchase. Read the full story.