[Editor's Note: Some insight on how customers choose loyalty programs.] James Limbach - ConsumerAffairs.com - 11/18/10 Loyalty programs are powerful marketing tools for credit card companies, supermarkets and restaurants, but how do consumers choose one program over another?
Mintel Compermedia, a provider of direct marketing information, did a little research on that topic. It found that instant redemption opportunities -- like cash back at the register -- were an incentive cited by almost half (47 percent) of consumers that could potentially entice them to use a particular loyalty program more than others.
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