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New Private Sale Site Targets Wine Enthusiasts [INVITES]
[mashable.com - 11/16/2010 8:40:03 AM]

[Editor's Note: Targeted sales sites can be good marketing.] Erica Swallow - Mashable - 11/16/10 Quick Pitch: Lot18 is a membership-by-invitation website for wine and epicurean products from coveted producers at attractive discounts.

Genius Idea: Online private sales are big business these days. It all began with fashion sites, like Gilt Groupe, Rue La La and ideeli, quickly followed by sites that specialized in home products, like One King’s Lane, SnappyTuna and Bulx. You can find even more specialized private sale sites for travel, restaurants, and now, with the introduction of Lot18, wine. Read the full story.

Michael Greenberg
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