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E-mail Marketing: the Social Outcast?
[ - 8/31/2010 2:53:02 PM]

[Editor's Note: Make it easy for customers to share your e-mails.] Jessica Shieh - DM News - 8/31/10 Although I wouldn't consider myself a “shopper” per se, not a day goes by that I don't receive some form of communication from at least 10 different retailers offering me their latest and greatest deals. Of these countless e-mails, I probably actually read about two a week. A subject line announcing “Free Shipping!” or “20% Off Boat Shoes!” catches my eye and I open the e-mail. That's where it ends.

This got me thinking: my friends all wear boat shoes. Why can't I click a button and share this deal with all my boat shoe-wearing friends? Read the full story.

Michael Greenberg
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