[Editor's Note: AARP looking to interest loyal members with e-mail promotion.] Shahnaz Mahmud - DM News - 8/2/10 AARP is conducting an e-mail marketing campaign to promote its series of AARP The Magazine Road Show events.
The goal of the events and overall initiative is to distribute samples, coupons and literature from sponsors, as well as prizes. AARP's goal in creating the e-mail marketing effort is to attract new members and interest existing ones. The group began the e-mail effort, created internally, July 28. Read the full story.