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Inbox Insider: E-mail Drives Sales Away from the Inbox
[ - 7/9/2010 12:01:32 PM]

[Editor's Note: Connect e-mail marketing with in-store efforts.] Shahnaz Mahmud - DM News - 7/6/10 Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high.

This was one of the main findings of the Global Email Attitudes Survey, conducted by e-Dialog, an e-mail marketing and customer intelligence firm. Read the full story.

Michael Greenberg
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