[Editor's Note: Marketers aren't keeping pace with consumers and technology.] Oren Frank - Advertising Age - 6/17/10 Intuitively, it makes sense to believe that we all live in a post-digital age, and that we're all fully matured, "digital" consumers. We now assume that technology is an abundance instead of a scarcity, and that the computing grid will be there for us wherever and whenever we want it -- just as we expect the light to turn on when we flip the switch. Although, as consumers, most of us live in 2010, when we look at ourselves as marketers and agencies, many still inhabit a parallel and irrelevant universe. Although common sense would suggest that the gap between marketers and consumers is shrinking, I believe that it is actually growing wider. Read the full story.