[Editor's Note: Know what best practices means for you.] DJ Waldow - MarketingProfs - 3/9/10 In my former job, my title included "Director of Best-Practices." It was a description that made sense at the time, since my role was to offer clients best-practice advice on all things email marketing.

However, as time went on, many of my discussions with other industry folks got me thinking. What are best-practices?

A colleague, Loren McDonald, likes to refer to best-practices as "generally accepted best-practices." According to Wikipedia, a best-practice "is a technique, method, process, activity, incentive, or reward that is believed to be more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance."

OK, I buy that definition. Another way of saying the same thing is that a best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy.

If it were only that easy. Read the full story.