[Editor's Note: Snickers will use social media to support it's Super Bowl ads.] Christopher Heine - ClickZ - 2/3/2010 Snickers will lean on social media and paid search to support its :30 Super Bowl ad, which may trigger considerable online chatter for two primary reasons.

The candy bar brand is running the first in-game commercial, a point in the broadcast that lends itself to timely piqued interest levels for TV watchers who simultaneously post at Facebook or Twitter. Read the full story.