[Editor's Note: E-mail is a fantastic way of competing with larger organizations.] Stephanie Miller - ClickZ - 3/3/10 Small business owners can win big with e-mail marketing, and today's technology makes it easier than ever. Like everything worthwhile doing, it requires a commitment. To be effective, first and foremost you must have something interesting to say!

In some ways, small businesses can do more than their big business counterparts. Nimble organizations take on the personalities of their founders and employees. That is a perfect starting point for e-mail and social marketing. E-mail is a dialogue channel, and while many still use it like a broadcast medium, the real opportunity is to engage in conversations that nurture sales and loyalty. Read the full story.