[Editor's Note: What does the "social" moniker mean for your business?] Sam Decker - ClickZ - 12/28/10 Social this, social that - it seems all marketers hear about these days is social networking, social marketing, and social interaction online. But what does the "social" moniker mean for your business? How does the customer voice really impact bottom-line sales?

In this ongoing column, I'll explore a concept called "social commerce." Unlike the broad brush of social media - which is a catch-all phrase for word-of-mouth activities of all kinds - social commerce is the strategy of connecting customers to customers online, then leveraging those connections for commercial purpose. In other words, social commerce moves the word-of-mouth needle from "buzz" to "buy." Read the full story.