[Editor's Note: 90% of CRM failures are completely avoidable with effective management and ongoing oversight.] David Bernard - DM News - 1/20/10 The typical underlying objective of CRM practices, whether they be programs, creative, systems or processes, is to improve marketing performance and strengthen customer relationships, making them more profitable. It follows, then, that senior executives do not look kindly on marketing when CRM programs fail. The calamity and opportunity here is that 90% of CRM failures are completely avoidable with effective management and ongoing oversight.

Consider that the typical CRM architecture consists of eight layers: Read the full story.