[Editor's Note: Design a Web site that will compel consumers to return.] Tim McLaughlin - DM News - 3/8/10 What makes the world's most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers' ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.

Other consumer Web sites can be just as successful if they have a “wow factor,” are simple and easy-use-use, and follow consistent brand guidelines. Without these elements, consumers will flee. Read the full story.