[Editor's Note: Postal Service trying new marketing push.] Frank Washkuch - DM News - 7/20/10 The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally.

The “Getting Started in Catalogs” initiative emphasizes that companies can double online transactions and achieve revenue lifts of more than 100% by adding print extensions to their e-commerce operations. The DVDs feature testimonials from companies such as Zappos and Dell, which have translated online success to print catalogs. Read the full story.