[Editor's Note: The importance of showing your customers that they matter to you.] Chicca D’Agostino - DM News - 2/1/2010 Today's consumers are vocal and are voicing their thoughts and opinions more than ever before, whether in e-mail, on Facebook and Twitter, or one-on-one. These people, your customers, have many choices about the brands they buy and the channels they prefer for communication. Astute marketers who understand this are engaging their customers in conversation because they know that this is one of the best ways to enhance retention. E-mail is the surest way to do this. E-mail marketing allows you to reach consumers where they spend a lot of time and where they feel very comfortable: at their computers. Read the full story.